When a marketing manager notices that customer reaction to a new product does not meet expectations,the marketing manager must be prepared to ________,or move to a new marketing mix.
A)pivot
B)discontinue
C)prototype
D)revitalize
E)roast

Question

Quizplus · Accepted Answer

Marketing managers often need to pivot,or move to a new marketing mix,when the product fails to perform well in the market introduction stage.

When a Marketing Manager Notices That Customer Reaction to a New