When moving into the market maturity stage of the product life cycle,a firm might be able to obtain a competitive advantage
A)with lower production costs.
B)by being more successful at promotion.
C)by having a slightly better product than competitors.
D)All these answers are correct.

Question

Quizplus · Accepted Answer

As they move towards the market maturity stage,firms can achieve a competitive advantage by modifying their products to make them better,with lower production costs,or by simply being more successful at promotion.

When Moving into the Market Maturity Stage of the Product