Which of the following statements about new products is FALSE?
A)In order for it to be advertised as "new," there should be a functionally significant change in the product-according to the FTC.
B)A product should be considered "new" by a particular firm if it is new in any way for that company.
C)The FTC considers six months the maximum amount of time that a product should be called "new."
D)According to the FTC,a product may be called "new" as long as the firm has made at least some minor change in the package or product.
E)A marketing manager should consider a product new if it is aimed at new markets.

Question

Quizplus · Accepted Answer

A product cannot be called "new" if only minor changes are made to the packaging or the product.To be called "new," says the FTC,a product must be entirely new or changed in a "functionally significant or substantial respect."

Which of the Following Statements About New Products Is FALSE