Sales of a producer's wax paper food-wrap are declining fast.The advertising manager-looking for a way to attract attention to the brand-suggests changing the package somewhat and promoting it as a "new" product.The Federal Trade Commission would
A)allow the company to call the product "new" for only six months.
B)probably not approve of this at all.
C)allow the advertising campaign if it concluded that consumers thought the different package made it new.
D)not pay any attention to this firm,as the FTC does not regulate advertising.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

The FTC would not approve the wax paper food-wrap with changed packaging because the product doesn't meet the FTC's definition of "new."

Sales of a Producer's Wax Paper Food-Wrap Are Declining Fast