A ________ is a type of innovative product that requires customers adopting the innovation to significantly change their behavior.
A)fad innovation
B)dynamically continuous innovation
C)discontinuous innovation
D)continuous innovation
E)behavior-change innovation

Question

Quizplus · Accepted Answer

A discontinuous innovation is a type of product innovation that requires customers adopting the innovation to significantly change their behavior.This type of innovation often results in a completely new product-market and new product life cycle.

A ________ Is a Type of Innovative Product That Requires