Analyzing customer comments and other companies to find new product concepts is carried out during which step of the new-product development process?
A)idea generation
B)screening
C)idea evaluation
D)development
E)commercialization

Question

Quizplus · Accepted Answer

Seeking ideas from customers,competitors,and even other markets is a step that takes place during the idea generation phase of the new-product development process.

Analyzing Customer Comments and Other Companies to Find New Product