A customer goes into a hardware store and buys a screwdriver set but is not aware of the brand.This is known as brand
A)nonrecognition.
B)insistence.
C)equity.
D)rejection.
E)unfamiliarity.

Question

Quizplus · Accepted Answer

Brand nonrecognition means that final consumers don't recognize a brand at all-even though intermediaries may use the brand name for identification and inventory control.

A Customer Goes into a Hardware Store and Buys a Screwdriver