In order to measure the brand recognition of a firm's product,marketing managers measure
A)brand awareness.
B)optimization.
C)brand equity.
D)supplier scorecards.
E)cluster analyses.

Name: In order to measure the brand recognition of a firm's product,marketing managers measure A)brand awareness. B)optimization. C)brand equity. D)supplier scorecards. E)cluster analyses.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

To assess brand recognition,firms often use of measure of brand awareness to aid in strategy development.

In Order to Measure the Brand Recognition of a Firm's