Which of the following is most likely to use individual brands rather than a family brand for its products?
A)manufacturer of knives and scissors for the "top quality" market
B)manufacturer of canned pet foods and sandwich spreads for final consumers
C)manufacturer of sweeping compounds,brooms,and mops for business firms
D)manufacturer of flour for the "mass market"
E)manufacturer of packaged potato chips and crackers

Question

Quizplus · Accepted Answer

A company uses individual brands-separate brand names for each product-when it's important for the products to each have a separate identity,as when products vary in quality or type.

Which of the Following Is Most Likely to Use Individual