What is true about one-at-a-time marketing research procedures?
A)They are beneficial,as they provide quick results.
B)They are more effective than marketing information system.
C)They cannot be combined with marketing information system.
D)They are costly and take more time.
E)They focus more on objective methods than subjective methods.

Question

Quizplus · Accepted Answer

Marketing managers often find that one-at-a-time marketing research projects can be too costly or take too long to get the desired information.

What Is True About One-At-A-Time Marketing Research Procedures