A marketing information system should
A) provide a good overall view on many types of problems.
B) store data from inside and outside of the company.
C) provide results in the form of marketing metrics.
D) help make marketing strategy planning process and strategy decisions.
E) All these answers are correct.
Correct Answer:
Verified
Q81: Marketing information systems rely heavily on:
A) information
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Q89: Which of the following statements about marketing
Q90: What is true about one-at-a-time marketing research
Q91: Which of the following is true of
Q95: Procedures that develop and analyze new information
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Q96: A _ is an organized way of
Q98: A marketing information system includes which of
Q99: _ refers to an organized way of
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