How often should external data for an MIS be collected?
A)It should be routinely collected.
B)It is already collected and available to marketing managers.
C)It should be collected yearly.
D)It should be collected when a marketing manager identifies an issue.
E)External data does not need to be collected for an MIS.

Question

Quizplus · Accepted Answer

An MIS should collect external information from the marketplace.Marketing managers should have a system in place to routinely scan the external market environment,customers,and competitors to ensure that important information is available when needed for marketing strategy planning.

How Often Should External Data for an MIS Be Collected