Which of the following sources of data from a company's MIS would be considered market research?
A)a previous study that gauged customer reaction to a potential change in product packaging
B)an article that appeared in an industry trade paper about the growth of a customer
C)a catalog of all pertinent regulations and laws that apply to the company and its product
D)data on sales of the company's products in different geographic regions
E)all information relating to competitors,their products,and their pricing

Question

Quizplus · Accepted Answer

Market research includes past studies that a company can use to help guide a strategy decision.

Which of the Following Sources of Data from a Company's