Which of the following statements about marketing research and marketing information systems is true?
A)Marketing information systems gather,access,and analyze data from intra-company sources,while marketing research handles all external sources.
B)Both tend to focus on nonrecurring information needs.
C)Marketing information systems tend to increase the quantity of information available for decision making,but with some decrease in quality.
D)Neither involves the use of big data.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Marketing research develops and analyzes new information about a market.An MIS is an organized way of continually gathering,accessing,and analyzing information managers need to make ongoing decisions.

Which of the Following Statements About Marketing Research and Marketing