Which of the following statements explains why marketers use focus groups to conduct research?
A)People may not feel free to express their honest thoughts in groups.
B)Some individuals may dominate group discussion.
C)With focus groups marketers can stimulate thinking and get immediate reactions.
D)The results cannot be measured objectively.
E)Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

Question

Quizplus · Accepted Answer

Unlike an interview,which produces answers from one interviewee,focus groups generate answers from up to ten participants in an informal group setting.In a focus group,an interviewer seeks group interaction-to stimulate thinking and get immediate reactions.

Which of the Following Statements Explains Why Marketers Use Focus