For marketers,the purpose of gathering primary data is usually to
A)learn what customers think or how they behave in certain situations.
B)specify what information needs to be obtained and how.
C)monitor what others are saying online about the company or its products.
D)define the problem that needs to be solved.
E)help develop a hypothesis.

Question

Quizplus · Accepted Answer

In most primary data collection,the researcher tries to learn what customers think about some topic or how they behave under some conditions.The two basic methods for obtaining information about customers are questioning and observing.

For Marketers,the Purpose of Gathering Primary Data Is Usually to