Which of the following is probably NOT a part of a situation analysis?
A) A marketing manager asks a radio station for a copy of an audience study.
B) A marketing analyst determines from a Census publication how many manufacturers are in the Portland area.
C) A marketing analyst looks in the Index of Business Periodicals for articles about a large retail chain.
D) A computer company asks ten lawyers to participate in a focus group on how they use the Internet.
Correct Answer:
Verified
Q191: Which of the following would NOT be
Q192: For marketers,the purpose of gathering primary data
Q194: Which of the following is NOT likely
Q194: To get problem-specific data, a marketing researcher
Q195: Which of the following statements is true
Q197: Which of the following would be a
Q198: What is the role of a researcher
Q199: Which of the following is most consistent
Q200: One example of a primary data source
Q201: Focus groups
A)are usually composed of 15-25 people.
B)yield
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