Focus groups
A)are usually composed of 15-25 people.
B)yield results that are largely dependent on the viewpoint of the researcher.
C)always do a good job of representing the broader target market.
D)are expensive compared to other marketing research methods.
E)are conducted in a formal group setting.

Question

Quizplus · Accepted Answer

A typical problem with focus groups is that the results seem to depend largely on the viewpoint of the researcher.This is considered a serious limitation of focus groups.

Focus Groups