A consumer products manufacturer wants consumer reaction to its existing products.Because the firm considers interaction important to stimulate thinking,it should use
A) the observation method.
B) a focus group interview.
C) the GSR (galvanic skin response) method.
D) a quantitative interview.
E) a telephone interview.
Correct Answer:
Verified
Q190: _ are one widely used form of
Q200: One example of a primary data source
Q201: Focus groups
A)are usually composed of 15-25 people.
B)yield
Q202: A graphic diagram that tells the story
Q203: Quantitative marketing research
A)usually makes it easier and
Q204: The typical cost of a focus group
Q206: Marketing research that seeks structured responses that
Q207: Which of the following statements about the
Q208: Mail and online surveys
A)may be more successful
Q210: Which of the following best describes the
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