A graphic diagram that tells the story of a customer's experience in the buying process,from need awareness through to the post-purchase relationship,is called
A)a journey map.
B)quantitate research.
C)a focus group.
D)a survey.
E)ethnographic research.

Question

Quizplus · Accepted Answer

A journey map is the story and graphic diagram of a customer's experience in the buying process,from need awareness through the purchase process and post-purchase relationship.

A Graphic Diagram That Tells the Story of a Customer's