A marketing researcher wants to do a survey to probe in-depth consumer attitudes about their experiences with the company's products.He is LEAST likely to get what he wants if he uses
A)personal interviews.
B)online focus groups.
C)telephone interviews.
D)a mail survey.

Question

Quizplus · Accepted Answer

In mail surveys,the respondents cannot expand on particular points to give in-depth answers; the questions must be simple and easy to follow,since no interviewer is there to help.

A Marketing Researcher Wants to Do a Survey to Probe