What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?
A)have an interviewer go through the store with each customer
B)observe customers with hidden cameras
C)give customers a questionnaire after they have finished shopping
D)install checkout counters at the end of each aisle
E)None of these methods would be very good.

Question

Quizplus · Accepted Answer

With the observation method,researchers try to see or record what the subject does naturally.Observing does not influence the subject's behavior.Consumers are recorded on video.This may be in a store,at home,or out with friends.

What Would Be the Best Way for the Marketing Manager