For marketers who seek to sell to organizational customers,initial contact with the customer is likely to be with a customer's

Name: For marketers who seek to sell to organizational customers,initial contact with the customer is likely to be with a customer's
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In large organizations,purchasing managers are the buying specialists that marketers must contact in order to present products and services.Purchasing managers typically work within a firm's procurement department and have a great deal of clout.

For Marketers Who Seek to Sell to Organizational Customers,initial Contact