A sales representative calls on a prospective business customer only to find that the customer has an established relationship with another supplier that seems to be working well.The customer is not interested in considering other suppliers.The customer is currently in a ________ situation.

Question

Quizplus · Accepted Answer

The customer is currently in a straight rebuy situation.As the customer already has an established relationship with another supplier,the customer is not looking for new information or new sources of supply.

A Sales Representative Calls on a Prospective Business Customer Only