Which of the following statements about culture and consumer behavior is true?
A)Culture is the whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people.
B)Culture may exert many subtle influences on other aspects of consumer behavior.
C)Different cultural subgroups are likely to require different marketing mixes.
D)All these statements are true.

Question

Quizplus · Accepted Answer

Culture is the whole set of beliefs,attitudes,and ways of doing things of a reasonably homogeneous set of people.It is useful to think of subcultures within cultures,as they influence consumer behavior and therefore require different marketing mixes.

Which of the Following Statements About Culture and Consumer Behavior