A salesperson driving to visit a client located two hours away has a tire blow out on the highway.He walks about a mile to the next exit,where he finds a service station.The owner of the station says he can replace the blown tire,but it will cost twice as much as it would to purchase a tire in the salesperson's home city.The salesperson,not wanting to be late for his appointment,agrees to pay the higher price in order to get back on the road.This case illustrates the effect of ________ on buying behavior.
A)cultural background
B)social groups
C)the purchase situation
D)the learning situation
E)reference groups

Question

Quizplus · Accepted Answer

Shopping for tires is much more urgent when one has a flat,as compared to when one notices that the tread is just starting to wear thin.Consumer behavior varies in different situations.The urgency of the need is a time-related factor that influences their buying behavior.Therefore,this is an example of a purchase situation.

A Salesperson Driving to Visit a Client Located Two Hours