Which of the following statements about ethnic dimensions of the U.S.market is true?
A)Ethnic groups buy differently and have different needs.
B)Many firms make the mistake of treating all consumers in an ethnic group as a single group.
C)The number of ethnic consumers is growing at a faster rate than the overall society.
D)The buying power of ethnic submarkets is increasing rapidly.
E)All these statements are true.

Question

Quizplus · Accepted Answer

Ethnic groups buy differently and have different needs.Many firms make the mistake of treating all consumers in an ethnic group as homogeneous.The number of ethnic consumers is growing at a faster rate than the overall society.The buying power of ethnic submarkets is increasing rapidly.Hence,all the statements are true.

Which of the Following Statements About Ethnic Dimensions of the U.S.market