U.S.-based Myva Foods Inc.is expanding its business to the Asian market.Which of the following will NOT be effective in the company's efforts to expand to international markets?
A)paying close attention to the cultural differences between Myva's home country and the host countries
B)finding new ways to blend the Four Ps of the marketing mix in the new market by making an effort to understand the local culture
C)applying the same marketing mix Myva uses in the U.S.market to the Asian market
D)putting more effort into planning strategies for the international markets,even though it has experienced success in the U.S.market

Question

Quizplus · Accepted Answer

It is an ineffective practice to apply the same marketing mix to the Asian market as to the U.S.market.Each foreign market may need to be treated as a separate market with its own submarkets.

US-Based Myva Foods Inc