A college student on her way to take an exam remembers that she doesn't have a pencil with an eraser,which the instructor asked everyone to bring.The store where she stops doesn't have regular pencils,but it does sell Scripto mechanical pencils priced at $2.95.That is what she buys.This case illustrates the effect of
A)the personal environment.
B)culture.
C)the purchase situation.
D)the learned set.
E)dissonance.

Question

Quizplus · Accepted Answer

Consumer behavior varies in different situations.The urgency of the need is a time-related factor that influences buying behavior.This is an example of purchase situation.

A College Student on Her Way to Take an Exam