For a home-based purchase of a furnace,the consumer decision process typically begins when
A)home heating commercials create product awareness.
B)a furnace sale is advertised in coupon mailings.
C)the first cold day of winter sets in.
D)a malfunction occurs in an older furnace.
E)ten years have passed since the last purchase.

Question

Quizplus · Accepted Answer

The consumer decision process begins when a consumer becomes aware of an unmet need.In the case of buying a home furnace,most consumers recognize they have a need when the present furnace begins to malfunction.

For a Home-Based Purchase of a Furnace,the Consumer Decision Process