A marketing manager for a new brand of bar soap decides to mail free samples to consumers.The logic for using this approach is best explained by the
A)economic buyer model.
B)stimulus-response model.
C)typical consumer's adoption process.
D)need to reduce dissonance.
E)high level of problem solving required with such a product.

Question

Quizplus · Accepted Answer

Adoption process refers to the steps individuals go through on the way to accepting or rejecting a new idea.Sampling (or trial)is one of these steps.

A Marketing Manager for a New Brand of Bar Soap