In which step of the adoption process does the adopter continues to rethink the decision and search for support for the decision?
A) interest
B) evaluation
C) trial
D) confirmation
E) awareness
Correct Answer:
Verified
Q340: The steps individuals go through in accepting
Q341: Consumers go through six steps when deciding
Q342: In the _ stage of the adoption
Q343: With regard to the adoption process,
A) interest
Q344: A potential customer for a new Audi
Q346: A marketing manager for a new brand
Q346: Ken Prescott has noticed several television commercials
Q350: In the adoption process,
A)interest is the first
Q351: The "adoption process" suggests that:
A) confirmation must
Q353: In the _ step of the adoption
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