A generic market description looks at markets broadly and from a customer's viewpoint.
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Q1: A generic market description includes customer needs
Q3: A market is a group of competitors
Q8: Market segmentation is a two-step process that
Q9: The definition of a product-market includes a
Q10: Product type describes the goods and/or services
Q12: Market segmentation says that target marketers should
Q13: A market is a group of two
Q15: The main difference between a "product-market" and
Q18: Marketing-oriented managers think of segmenting as a
Q19: One of the difficult things about segmenting
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