Dimensions that should be considered when segmenting consumer markets are: geographic location and other demographic characteristics; behavioral needs; urgency to get needs satisfied; and willingness to compare and shop.

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Potential target market dimensions include (1)behavioral needs and attitudes,and how present and potential goods and services fit into customers' consumption patterns; (2)urgency to get needs and desires satisfied and willingness to seek information,compare,and shop; and (3)geographic location and other demographic characteristics.

Dimensions That Should Be Considered When Segmenting Consumer Markets Are