Use of which of the following segmenting dimensions is LEAST likely to result in segments that will meet the criteria that product-market segments should be "operational"?
A)geographic region
B)personality
C)family size
D)age
E)income level

Question

Quizplus · Accepted Answer

A "good" market segment should be operational.This leads marketers to include demographic dimensions such as age,sex,income,location (geographic region),and family size,but not personality.

Use of Which of the Following Segmenting Dimensions Is LEAST