When Procter & Gamble offers both Pantene and Vidal Sassoon shampoos to its customers,which target market approach is Procter & Gamble using?
A)multiple
B)single
C)combined
D)generic
E)clustering

Question

Quizplus · Accepted Answer

Procter & Gamble is using the multiple target market approach,as it segments the market and chooses two or more segments,and then treats each as a separate target market needing a different marketing mix.

When Procter & Gamble Offers Both Pantene and Vidal Sassoon