When a firm develops a marketing mix for teenage boys that is different from its marketing mix for teenage girls,which target market approach is it using?
A)single
B)generic
C)combined
D)clustering
E)multiple

Question

Quizplus · Accepted Answer

The firm uses the multiple target market approach,which means segmenting the market and choosing two or more segments,and then treating each as a separate target market needing a different marketing mix.

When a Firm Develops a Marketing Mix for Teenage Boys