Electro Technologies,Inc.(ETI)has limited capital and wants to reduce the risk of competitors taking customers if it invests in a new product-market.Its broad product-market consists of three reasonably distinct submarkets.To identify a target market,ETI should probably focus on using the ________ approach.
A)combined target market
B)mass marketing
C)multiple target market
D)single target market
E)None of these is a good choice for Electro Technologies,Inc.

Question

Quizplus · Accepted Answer

ETI should probably focus on single target market approach-i.e.,segmenting the market and picking one of the homogeneous segments as the firm's target market.