Having segmented its broad product-market,Blue Chip,Inc.feels that three segments are similar enough that together they can be treated as one large target market and offered the same marketing mix.Blue Chip,Inc.is following the ________ approach.
A)mass marketing
B)multiple target market
C)combined target market
D)single target market
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Combiners try to increase the size of their target markets by combining two or more segments.They look at various submarkets for similarities rather than differences.Then they try to extend or modify their basic offering to appeal to these "combined" customers with just one marketing mix.

Having Segmented Its Broad Product-Market,Blue Chip,Inc