Target market dimensions should influence all the following strategy decisions EXCEPT
A)what product features and assortments will be offered.
B)what prices should be set.
C)where products will be available for purchase.
D)which types of advertising and promotion will be utilized.
E)which industry a firm should choose.

Question

Quizplus · Accepted Answer

Target market dimensions (whether geographical,demographic,or behavioral)guide marketing mix planning including decisions about the Four Ps of Product,Price,Place,and Promotion.

Target Market Dimensions Should Influence All the Following Strategy Decisions