"Too much" aggregating in market segmenting
A)ignores the criterion that product-market segments should be substantial.
B)leaves the firm vulnerable to competitors.
C)is usually not a very serious error because it results in economies of scale.
D)usually makes segments more homogeneous.
E)always tends to make the segments heterogeneous.

Question

Quizplus · Accepted Answer

Cost considerations usually encourage more aggregating and favor combining as costs often drop due to economies of scale; yet too much aggregating can leave the company vulnerable to competitors.

"Too Much" Aggregating in Market Segmenting