Which of the following tasks should a segmenter be engaged in?
A)assuming a whole market with a similar set of customers
B)fine-tuning the marketing mix for each target market
C)merging various submarkets together to satisfy them more easily
D)selecting a marketing mix that works fairly well with each segment
E)providing a unique brand name that does not become common

Question

Quizplus · Accepted Answer

Segmenters aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.They usually fine-tune their marketing mixes for each target market-perhaps making basic changes in the product itself-because they want to satisfy each segment very well.

Which of the Following Tasks Should a Segmenter Be Engaged