Which of the following is a possible danger when using a combining approach to target marketing?
A)Competitors may do a better job appealing to submarkets.
B)Coordinating the different marketing mixes for the different segments is difficult.
C)The target market may become larger over time.
D)Economies of scale may develop.
E)Effective product marketing mix variables are not achieved.

Question

Quizplus · Accepted Answer

A segmenter that really satisfies the target market can often build such a close relationship with customers so that it faces no real competition.However,combiners are always vulnerable to competitors.

Which of the Following Is a Possible Danger When Using