Quality Ceramic,Inc.(QCI)defined five submarkets within its broad product-market.To obtain some economies of scale,QCI decided not to offer each of the submarkets a different marketing mix.Instead,it selected two submarkets whose needs are fairly similar,and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets.QCI is using the
A)combined target market approach.
B)single target market approach.
C)multiple target market approach.
D)mass marketing approach.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Combiners try to increase the size of their target markets by combining two or more segments.They look at various submarkets for similarities rather than differences.They don't try to fine-tune each element of the marketing mix to appeal to each of the smaller submarkets.