When segmenting broad product-markets,cost considerations tend to
A)encourage managers to disregard the criterion that a product-market segment should be substantial.
B)lead to more aggregating.
C)be unimportant as long as the segmenting dimensions are operational.
D)lead to a large number of small,but very homogeneous,product-market segments.
E)dissuade segmenters from exploring other variables in the market.

Question

Quizplus · Accepted Answer

Cost considerations usually encourage more aggregating and favor combining as costs often drop due to economies of scale.

When Segmenting Broad Product-Markets,cost Considerations Tend to