How is "segmenting" different from "combining"?
A)Combiners usually have more sales potential than segmenters.
B)A combiner tries to meet the demand in several segments.
C)Segmenters try to develop a marketing mix that will have general appeal for several market segments to obtain economies of scale.
D)A segmenter assumes that a broad product-market consists of a fairly homogeneous group of customers.
E)Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

Question

Quizplus · Accepted Answer

Combiners look at various submarkets for similarities rather than differences.They then try to extend or modify their basic offering to appeal to these "combined" customers with just one marketing mix.Segmenters aim at one or more homogeneous segments and try to develop a different marketing mix for each segment.

How Is "Segmenting" Different from "Combining