Which of the following statements about segmenting is true?
A)Segmenting is usually a riskier approach than combining.
B)Segmenters try to satisfy consumers "very well" instead of "pretty well."
C)Segmenting limits a firm to smaller sales potential and lower profits.
D)A segmenter with limited resources may have to use the multiple target market approach instead of the single target market approach.
E)All these answers are correct.

Question

Quizplus · Accepted Answer

Segmenters usually fine-tune their marketing mixes for each target market-perhaps making basic changes in the product itself-because they want to satisfy each segment very well.

Which of the Following Statements About Segmenting Is True