A target marketer who uses two different marketing mix strategies to make two separate appeals to office tablet computer users and home tablet computer users is applying the
A)broad market approach.
B)single target market approach.
C)multiple target market approach.
D)combined target market approach.
E)generic market approach.

Question

Quizplus · Accepted Answer

In the multiple target market approach,target marketers formulate multiple marketing mix strategy to appeal to two or more submarkets within one broad product market.In this scenario,the broad product-market is tablet computer users,which is then segmented into two sub-segments: office tablet users and home tablet users.Since the target marketer is treating each sub-segment separately and formulating a different marketing mix for each,the marketer is using the multiple target market approach.

A Target Marketer Who Uses Two Different Marketing Mix Strategies