The combined target market approach
A)tends to focus on small,homogeneous market segments.
B)aims at several target markets and offers each target market a unique marketing mix.
C)tries to improve the general appeal of a firm's basic marketing mix rather than tailor it to meet the strongly felt needs of some people.
D)works well only when each submarket of a product-market has a different demand curve.
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Combiners try to extend or modify their basic offering to appeal to these "combined" customers with just one marketing mix.

The Combined Target Market Approach