Jazzy Tile Co.segmented its broad product-market and decided to aim at two different segments,offering each segment a different marketing mix.Jazzy Tile Co.is following the ________ approach.
A)mass marketing
B)multiple target market
C)combined target market
D)single target market
E)None of these answers is correct.

Question

Quizplus · Accepted Answer

Jazzy Tile Co.follows the multiple target market approach,because it segments the market and chooses two or more segments,and then treats each as a separate target market needing a different marketing mix.